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Headlines
Maximising Your Online Visibility: Creative Advertising Strategies for 2025 | Passionate in Marketing, 17 may 2025
B2B brands up influencer marketing budgets | eMarketer, 16 may 2025
Why PR is becoming more essential for AI search visibility | Search Engine Land, 16 may 2025
What's New In Branding? 20 Trends And How To Leverage Them | Forbes, 15 may 2025
Appeals court confirms that tracking-based online advertising is illegal in Europe | Engadget, 14 may 2025
Niche or mass? A guide to festival marketing in 2025 | Vogue Business, 14 may 2025
Why Fast-Moving Issuers Win in a World of Customer Impatience | PYMNTS, 13 may 2025
7 Things Entrepreneurs Should Know About Sales and Marketing Today | Business.com, 13 may 2025
How data analytics can drive retail customer engagement | Retail Customer Experience, 09 may 2025
Sales software for small business: 10 of the best options on the market today | PandaDoc, 03 may 2025
April 2014
Mohammad Anas Wahaj | 21 apr 2014
Online marketing is evolving with variety of latest technologies available to marketers to seek attention of the consumers. Startups with limited budgets have to get the best out of their advertising campaigns. Technologies provide them tools to economize their advertising and also use it in the most effective and attractive way. But most still apply the broadcast standards to these new technology platforms. It is still the 'one-way approach' to advertising. Banner ads and resulting one-way impressions are often the popular online advertising methods and measures. But to involve and engage consumers, it has to become more intuitive and interactive, keeping in mind the user experience and content on the website. Read on...
ventureburn:
Catching the eye - online marketing is about starting a conversation
Author:
David Ross
Mohammad Anas Wahaj | 19 apr 2014
According to the recent study by Google and CEB's Marketing Leadership Council, on an average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. B2B marketers are trying to update their traditional practices to better connect with the business buyers that are evolving and behaving more like an individual consumer. The recently held 20th Annual ITSMA (Information Technology Services Marketing Association) conference's theme was 'The New Face of Marketing'. The four important observations, based on the presentations at the conference, that provide the current state of B2B marketing are - (1) Marketing is transforming from a cost center to a revenue-generator (2) Business-to-business (B2B) marketing is transforming to business-to-individual (B2I) marketing (3) Sales representative are becoming thought leaders (4) The new marketer is a Poogle (Merging of P&G's and Google's marketing skills) i.e. a composite of the old and the new face of marketing. Read on...
Forbes:
4 Observations About The New Face Of Marketing
Author:
Gil Press
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